I'm Umar. I got into TikTok Shop when I was just 18, and I've been scaling brands on the platform since the day it launched in the U.S. in 2023.
Reacher
DedCool
Amie Social
Creatify
Magnaware
HardyPaw
My first brand was HardyPaw, where I worked as a TikTok Shop strategist and helped scale it to half a million dollars in sales. Then I worked with Magnaware, a high-ticket cookware brand with an average order value of around $250, and helped scale its TikTok Shop from zero to eight figures in six months.
After that I spent 9–10 months as a paid media manager at Amie Social, a top beauty marketing agency serving Ulta and Sephora brands, including Kiko Milano, Dime Beauty, OSEA, Blake Brown, Hanni and Le Monde Gourmand. Then I joined DedCool as their TikTok Shop strategist and helped grow it from $90K to $250K.
At 21, I spent two months as a consulting Creator Strategy & Community Lead at a YC-backed social commerce startup, building their creator community from zero to 500 creators in the first month.
Now I'm building Reimei: my own AI-native agency for creator-led live streaming and TikTok Shop growth.
Platforms like Reacher, Euka and Cruva give brands access to creator databases for short videos. But there's no AI-native platform where a brand can hire creators specifically for live streams, at set live-stream rates.
Verified platform data highlights the multi-billion dollar shift heading to the West.
of TikTok Shop U.S. sales driven by livestreams in 2025 (up from 10% in 2024), across a $15.1B GMV ecosystem (+68% YoY).
of total sales driven by livestreams on Douyin, proving the live-commerce ceiling as creator-led infrastructure matures.
Nobody is doing this well right now, and I think every brand selling on TikTok Shop will need it. That's what I'm building with Reimei: an AI-native agency for creator-led live streaming and TikTok Shop growth. It's why I'm taking the next step seriously: to learn how to build AI into the product properly, end to end.
Available for TikTok Shop strategy, paid media, creator-community builds, and Reimei partnerships.
